Italian Luxury Brand Gucci Begins to Accept ApeCoin

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Italian fashion house Gucci has added support for ApeCoin.

The new option has been implemented in some stores in the US through a partnership with BitPay According to Gucci representatives, this is another step in the study of the Web3.

The ApeCoin is associated with the Bored Ape Yacht Club, a popular NFT project from Yuga Labs.

Gucci has this way become the first merchant to support APE through BitPay processing, which has been operating on the market since 2011.

In April it became known Gucci and other fashion brands planned to launch their own NFTs.