Crypto Companies Absent from Super Bowl Ads

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Fox Business has reported that major cryptocurrency companies did not advertise during this year’s Super Bowl. Even issuers of popular Bitcoin ETFs, such as BlackRock and Grayscale, were unable to secure spots, as all slots were taken after the SEC approved these instruments.

This is the second year in a row that the top American sports and television event has gone without any ads for digital assets, according to the channel.

During the event, the only hint of cryptocurrencies was when Jack Dorsey, the former CEO of Twitter and Square, was seen wearing a shirt with the word “Satoshi” on it.

Dorsey, who was accompanied by power couple Jay-Z and Beyonce, is a known advocate for Bitcoin and has been a vocal supporter of the digital asset. In 2022, Coinbase spent a whopping $14 million on a 60-second ad featuring a moving QR code.

However, it is unclear if the popular crypto exchange will advertise during this year’s Super Bowl.

Sources close to the channel have revealed that other platforms, including Kraken, have also decided to refrain from advertising during the event this year. In 2022, there was a record number of crypto-related video ads during the Super Bowl.