The EU Will Limit the Work of Social Network Algorithms

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The European Union has reached an agreement on the adoption of the Digital Services Act (DSA), aimed at increasing the responsibility of tech giants in matters of recommendation algorithms and targeted advertising.

The final text of the law has not yet been published, but the European Commission has revealed its key details.

The DSA pays the most attention to large platforms that have at least 45 million users in the EU. This group includes companies like Meta and Google.

The document prohibits targeted advertising based on religion, sexual orientation, ethnicity or political affiliation. Companies also cannot serve personalized ads to minors.

Online platforms like Facebook will be required to disclose information about the operation of content display systems to users. They should offer alternative “non-profiling” systems. This means that major social networks will return chronological methods for displaying content.